What should I prepare before meeting a software development company?
You do not need a technical document or wireframes. You need a clear picture of your business, your users and the problem — plus the questions worth a...
Insights
Answers to the questions people actually ask.
We write the answers we give clients and founders every week — what things cost, how long they take, and what we would do in your position.
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How do apps make money?
Subscriptions, commissions, paid features — and the model most people forget, where the return comes from cost saved rather than revenue earned.
What is the difference between a website, a mobile app and an internal system?
Three different tools that get confused constantly. What each one is for, when to use it, and how they work together.
How do I know if my app idea will actually work?
Most apps fail because they solved a problem nobody had. How to validate demand — with customer interviews, competitor research and a test that costs...
What happens if my developer disappears?
How to make sure a project survives a change of team — documentation, mainstream technology, clean handover and training.
Can I start small and improve my app later?
What an MVP actually is, why five features beat fifty, and a worked example of what to leave out of version one.
Who owns my app after it is built?
Source code, domains, hosting, store accounts and documentation — the full list of what you should walk away with, and how companies get locked in.
How long does it take to build an app?
The five stages every project moves through, why the design phase takes as long as it does, and why rushing usually costs more later.
How much does it cost to build an app in Iraq?
Real numbers for an MVP and for a multi-service product, what gets quoted separately, and the running costs nobody mentions upfront.